The Tourism Ministry has collaborated with the Barbuda Council and Motel, a United Kingdom-based creative agency, to launch the first-ever marketing campaign for the unique appeal of Barbuda.
The campaign focuses on the appeal of the sister isle and targets the high-value tourist market.
A team from Antigua journeyed to the sister isle on Monday morning to launch the campaign under the theme, “We have one ferry, two flights and ten taxis; we’d love you to come but please, not all at once.”
CEO of the Antigua and Barbuda Tourism Authority Colin James is excited about the prospects of further tapping Barbuda’s allure to grow the industry. Tourism is Antigua and Barbuda’s most significant contributor to Gross Domestic Product.
Source: ABS Television